The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017, as promised at the beginning of the year. This underlines the company’s leadership role when it comes to electro-mobility.

An eye-catching light installation will mark this milestone on the road to the mobility of the future, with the BMW Group headquarters, the world-famous “Four-Cylinder” in the north of Munich, transformed into a battery. The BMW Group selected this glowing symbol to represent the technological change taking place in mobility.

“We deliver on our promises,” said Harald Krüger, Chairman of the Board of Management of BMW AG. “This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the 2013 BMW i3, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success.”

Flexible electrification across all model series

Electro-mobility is an essential element of the NUMBER ONE > NEXT corporate strategy, which continues to expand the BMW Group’s position as the leading provider of individual premium mobility and mobility services. By 2025, the company will offer 25 fully electric and plug-in hybrid models worldwide.

BMW Group leading provider of electro-mobility

Thanks to its early focus on electro-mobility, the BMW Group has already achieved a leading position in the electrified vehicles market. According to the independent POLK/IHS Report (published on 7 Dec. 2017), the BMW Group has a clear lead over its competitors when it comes to registrations of new fully-electric and plug-in hybrid vehicles in Europe, with a market share of 21 per cent. This means the BMW Group’s share of the electrified vehicle segment is more than three times its share of the market for traditional models.

Ceremonial handover at the BMW Welt

One of these many customers worldwide experienced a special surprise on Monday: An 80-year-old driver from the North Rhine-Westphalia region of Germany collected his BMW i3 in Protonic Blue at BMW Welt in Munich this afternoon, making him the 100,000th customer worldwide to choose an electrified BMW Group vehicle this year.